GENERATION WAKING UP is a global campaign to ignite a generation of young people to bring forth a thriving, just, sustainable world.
All across the planet, a unique and powerful generation is coming of age. We are called by many names – GenY, Generation We, the Digital Generation, and the Millennials – though ultimately, we defy labels. Born approximately between 1978 and 2000, we are the largest, most well-educated, culturally diverse, globally aware, technologically savvy, and socially engaged generation our world has ever seen.
As we wake up to the world we are inheriting, we recognize that we have been born into the most critical moment in history. A convergence of crises – poverty, inequality, economic instability, materialism, climate disruption, and ecological unraveling – are threatening human civilization as a whole. Amidst these widespread challenges, a record number of young people in our generation are being filled with apathy and despair, living out lives that lack meaning, purpose, or direction.
At the very same time, a groundswell of consciousness and social change is emerging within our generation. Young people have always been at the forefront of great movements for social change and never has this been more true than today. From our schools to our communities to the halls of power, we are waking up, standing up, and taking action like never before. Across cultures and generations, we are forming a planet-wide “Movement of movements” including every issue, approach, and sector of society that is remaking our world.
Our generation’s calling is clear: to create a thriving, just, sustainable world that works for all, we must take bold and systemic action to transform our whole society. Generation Waking Up is a response to this call, a campaign created by our generation to rally all that is needed to take this movement to scale.
We strive to:
Now is the time. Let’s make it happen!